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Advertise on Poets.org

Poets.org, the award-winning website of the Academy of American Poets, is one of the largest and most popular poetry sites on the internet—receiving nearly one million visits every month. Visitors to Poets.org have access to thousands of free essays and interviews about poetry, biographies of more than 700 poets, 3,500 poems, and 500 audio clips of poems read by their authors. With an average of more than 3.4 million pageviews each month, Poets.org is the perfect place to gain national and international attention for your press, journal, writing program, or organization.

We offer two unique and successful web advertising options:

Homepage Advertising
Monthly Newsletter Advertising

Additionally, print advertising is available in our biannual journal:

American Poet Advertising

For further information, or to purchase ads, please contact:

Contact
Stacy Lasner
Academy of American Poets
75 Maiden Lane, Suite 901, New York, NY 10038
slasner@poets.org
212-274-0343 x 22

The Academy of American Poets reserves the right to reject or cancel advertisements at any time.

Homepage Advertising

Poets.org is the most popular non-profit poetry site on the web, logging more than 3.4 million pageviews each month. An ad on the Poets.org homepage—the most frequented single page on the site—is sure to be noticed.

Because real estate on our homepage is incredibly popular, and because we want to maintain the crisp and clean look of the homepage, we offer the "Top Button Ad" space to up to five advertisers. These five ads will be in a rotation that assures each ad is seen by 20 percent of homepage visitors. Since Poets.org receives so much traffic, we can still guarantee that each ad will be seen at least 80,000 times in a single month.

Ad Rates

Top Button Ad (rotation of 5):
1 month/80,000 pageviews: $350
2 months/160,000 pageviews: $650

Full Banner Ad:
2 weeks/200,000 pageviews: $300
1 month/400,000 pageviews: $500

Ad Dimensions

Top Button Ad
180 px width by 160 px height
gif or jpg format (no animated gifs)

Full Banner Ad
700 px width by 75 px height
gif or jpg format (no animated gifs)

Deadlines

Ads that will appear on the first of the month must be sent to Poets.org by the 15th of the previous month. Ads that will appear on the 15th of the month need to be sent by the 1st of the month. 

Special Offer

Receive a 10% discount on your purchase when you also buy an ad in American Poet magazine.

See a full-size example of the Poets.org Homepage ads >

Contact

Stacy Lasner
slasner@poets.org
212-274-0343 x 22

Newsletter Advertising

The Poets.org Newsletter reaches more than 90,500 poetry lovers each month. Filled with news and events from the literary world and from the Academy of American Poets, the newsletter has been building loyalty and readership since it was launched in June of 2000. Newsletter readers are members of the Academy, as well as people who have signed up for the newsletter while visiting Poets.org.

The number of ads in each newsletter is limited to three (or two if both are Large Skyscrapers). Therefore, you are assured a high receptivity of your ad. Make your reservations early.

Ad rates
(circulation: 90,500 subscribers)

Large Skyscraper Ad:

1 month: $400
2 months: $750

Small Skyscraper Ad:

1 month: $200
2 months: $375

Ad Dimensions

Large Skyscraper Ad
150 px width by 500 px height
gif or jpg format (no animated gifs)
Small Skyscraper Ad
150 px width by 250 px height
gif or jpg format (no animated gifs)

Deadline

The Poets.org Newsletter is typically sent the second week of each month. The deadline for inclusion in any newsletter is the 15th of the previous month. Please contact us for information and schedules.

Special Offer

Receive a 10% discount on your purchase when you also buy an ad in American Poet magazine.

See a full-size example of the Poets.org Newsletter Ads >

Contact

Stacy Lasner
slasner@poets.org
212-274-0343 x 22

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